2)be objective don't editorialized, simple but precise, make tone fit content.
3)make it creative like if it involves soccer make it involve soccer.
4)avoid passive verbs in headlines.
5)when separating two sentences in a headline do with a semi-colon(;)
6)the main headline should never depend on a kicker or other secondary headline
Ex. if elected in november, obama
Says he will get U.S. out of iraq (incorrect)
Ex. Getting out
Obama promises to end iraq war (correct)
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